Our Story
Purpose-Built for Prime Central London
The $5B Proptech
Graveyard
Over the past decade, billions have poured into proptech companies that promised to transform real estate. Most failed. Not for lack of technology — but for misunderstanding the market.
They built for volume. They assumed that if you could buy a car online, you could buy a house online. They tried to disintermediate the agent. PCL rejected them all.
Prime Central London is relationship-driven, discretion-first, and deeply human. The average PCL deal takes 8 months. Buyers are international high-net-worth individuals who require trust, not friction.
Alunio's Different Approach
We don't try to replace the agent. We remove the bureaucratic weight that slows them down. AML compliance, KYC verification, deal tracking — the invisible infrastructure that must exist but never should consume an agent's day.
By automating this infrastructure, we do something no portal has ever done: we make agents more human, more present, and more effective at the thing only they can do — build trust with the world's most demanding buyers.
And as a by-product, every compliance interaction becomes a data point in a relationship graph that no competitor can replicate.
What We Believe
Key Principles
Empower Agents, Don't Disintermediate
The relationship is everything in PCL. We automate the compliance burden so agents keep their time and their clients — not the other way around.
Compulsory Demand Over Discretionary
AML/KYC is mandatory. It will never go away, and regulators are intensifying scrutiny. We build on top of a compliance need that cannot be switched off.
Start Premium, Expand Downward
PCL boutiques need the most sophisticated tooling and are willing to pay for quality. We build for them first, then extend to the broader market.
Alunio
Intelligent Automation
Founder
Louis
Alunio was founded to address a specific, persistent problem in Prime Central London: the compliance burden that eats 3 hours of an agent's day, kills deals in progress, and creates regulatory risk — while generating zero competitive advantage.
We believe that the best boutique agencies in London deserve technology built for their specific reality — not watered-down tools designed for volume players. Alunio is that tool.
hello@alunio.co.uk →